I have my business portrait taken every two years.   I want to keep it fresh with a new outfit.    I don’t like having my portrait taken, so every two years is sometimes a struggle but I do it!

Jeff Stern knew it was time for a new portrait when a client  wanted his business card but refused to take it.  She claimed the card  didn’t look like him and said he looked better than his photo!  I have to agree with this client.   Jeff  realized 10 years had past since the last time he had a professional portrait taken!  Although Jeff will updating his logo he wanted the same pose.  I really look forward to seeing the new card soon.

So how long should you keep a portrait on your business card?